Schmid, Max  w mic on head-cropped

Producer and Host of Golden Age of Radio for over 35 years.

STAFF CANDIDATE

Candidate Statement 2016

After over 35 years as programmer, and over 25 years as paid staff, I think my commitment to the Pacifica Mission and WBAI should be clear. I am dedicated to the resurgence of our radio station as a bastion of truth and a beacon of the arts in the tri-state area.

A lot of the new programming reaches out to an assortment of diverse communities in the tri-state area. From Rebel Diaz to Reverend Billy, many new shows offer a good mix of art and politics that reaches out to a younger demographic.

We have forgotten that the purpose of on-air fundraising is to build a database of supporters, and then work that database to solicit further funding. We haven’t sent out renewal letters in YEARS!! The air cannot be the sole source of funding. The staff and listeners are worn out, and tired of hearing endless repeats of what amounts to selling snake oil. If this is the audience we appeal to, this is the only audience that will be left. We are paying for a Development Director, so where’s the development? The grants, the outreach to major donors, the solicitation letters?

We need to return to some of the financial practices that worked well in the past. Outreach and fund-raising letters, working the database. Outreach to major donors. We cannot survive by using 40% of our air time for on-air pitching!

1. In what ways is the station moving in a positive direction, that you would want to continue or perhaps improve?
  A lot of the new programming reaches out to an assortment of diverse communities in the tri-state area. From Rebel Diaz to Reverend Billy, many new shows offer a good mix of art and politics that reaches out to a younger demographic.
2. In what ways is the station moving in a negative direction, that you would want to stop or change? What changes would you work for?
  We have forgotten that the purpose of on-air fundraising is to build a database of supporters, and then work that database to solicit further funding. We haven’t sent out renewal letters in YEARS!! The air cannot be the sole source of funding. The staff and listeners are worn out, and tired of hearing endless repeats of what amounts to selling snake oil. If this is the audience we appeal to, this is the only audience that will be left. We are paying for a Development Director, so where’s the development? The grants, the outreach to major donors, the solicitation letters? Why is a person allowed to program all fund drives with little to no radio experience?
3. What key experience, connections, skills or traits would you bring to the Local Station Board to advance the station’s mission?
  As a WBAI lifer, I know how the place runs. What works, what doesn’t work, or what won’t work.
4. What ideas do you have for helping the station and the Pacifica Foundation meet the financial challenges currently being faced?
  We need to return to some of the financial practices that worked well in the past. Outreach and fund-raising letters, working the database. Outreach to major donors. We cannot survive by using 40% of our air time for on-air pitching!

 

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